A small, impressive jam factory is nestled amidst apple orchards and deodhars in the beautiful fruit growing areas of Rajgarh, in sirmaur district of Himachal Pradesh. Built in 1999 with the aim of employing the women of Bhuira Village, the factory has achieved lot of success since then. All its products have the brand name ‘Bhuira’. This is a factory that is run entirely by the happy mountain women as they like to call themselves.

What do you think is the brand-building process used here?

A brand must speak up!

(What am I?) (Who am I reaching?) (What am I doing different?)

Your brand is what other people say about you when you are in the room.

What does this mean?

What does it take to go from being start up to a brand? A brilliant idea? A great team? Money? It takes all of these things. A successful startup begins with a great idea. However, more than anything else, it takes firm belief and conviction.

Did you know the most big brand companies have simple start up stories? All of them started with nothing but dedication and hardwork.

So make your new brand and start your business with a great idea.

Thank you